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Influencing Change: Introduction | 01:49 |
3 Components of Change: People, Reduce, Gain | 01:21 |
Understanding How People Think | 03:00 |
3 Types of People | 02:52 |
Sales Story: Hound Dog Gets Up | 03:21 |
Gain and Magnitude | 02:44 |
Example: Energy Saving Company | 04:44 |
Sales Toolbox | 02:13 |
Gain Acceptance | 02:07 |
Reduce Perceived Effort | 04:07 |
Influencing Change: Take-aways | 04:07 |