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Pricing Strategies (EN)

Von Victor Antonio

How much should we charge when we go into the market with our product or service?

In this course you will get an overview of the different types of pricing strategies, market segments and sales channels. You will also get to know how to combine them in order to maximize your profitability.

This course has automatically generated subtitles. Your feedback helps us to continuously improve our offerings.

Inhalte

Pricing Strategies: Introduction	02:28
Cost Plus Pricing	03:05
Market-based Pricing	03:08
Premium (SKIM) Pricing	02:59
Penetration (Market Gain) Pricing	03:08
Cost Plus (Loss Leader) Pricing	02:31
Tiered Pricing	03:34
Market-based (Channel) Pricing	02:38
Value-based Pricing	03:40
Pricing Strategies: Summary	02:11

Details

Enthaltene Vorträge: 10
Laufzeit: 0:29 h

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Dozenten des Kurses Pricing Strategies (EN)

Victor Antonio

Victor Antonio, an author, speaker and business consultant has a B.S. in Electrical Engineering, an MBA and experience from a 20-year career as a top sales executive and CEO of a high-tech company.

He has delivered various sales motivation keynotes and conducted sales workshops in Europe, South Africa, Latin America, UAE, Asia, the Middle East and Australia.

Victor has shared the big stage with some of the top business speakers in the nation including Rudy Giuliani, Paul Otellini (CEO of Intel), John May (CEO of FedEx Kinkos), Daymond John (Shark Tank) and many other top business speakers.

Rezensionen

(1)
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